Take a look at the following chart:
Hey @thomasmichaelwriter, great write up on the rapid growth of Netflix . Would like to learn more about how they are using the data to drive revenue. Knowing what content to produce is a clear example you highlight, but is there more to it? In going from $2 billion to about $170 billion market cap in a decade, it seems they could be using to data to create revenue in other ways too.