When Good Traffic Goes Bad: How to Measure Traffic Quality

When Good Traffic Goes Bad: How to Measure Traffic Quality

Beware, not all traffic is created equally. If you’re a website owner running advertising and SEO campaigns, the chances are that traffic is important to you. An effective campaign can lead to a healthy increase in visitors, but watch out - statistically speaking, the majority of browsers that navigate onto your pages will not only be uninterested in your product but won’t actually be human at all.