Marketing to other businesses is no easy task. There are a lot of complexity, nuances, and processes that you need to follow to gain value for your efforts. Getting the attention of other businesses as a vendor in a crowded market place is getting harder every day — the reason why is that more companies have been adopting content marketing to gain visibility with their prospects. If companies do not innovate their marketing efforts, then they will be left behind. We will be doing a deep dive today into B2B content marketing. We want you to understand the basics of using this tactic to make your company more competitive in the B2B space.