Live video is changing the way people watch video as a whole and can be used to build your business. Eight out of every 10 people would watch video that is live rather than read a blog post or social media post. This is an important opportunity to showcase your business in a neglected medium for which there is already an established audience. Creating live video for your business isn’t difficult, and chances are you already have everything you need to get started. Why aren’t you live streaming yet?