What are the must-have features of ecommerce website design?

Statista reports that e-retail revenues worldwide are projected to grow to $4.88 trillion by 2021. That’s why every retail business should consider starting selling online. But you should remember that not only the quality of the products you sell is essential, but also the design for your ecommerce website that ultimately tempts potential customers to purchase your products. So here is a list of the best ecommerce website design features that every successful website absolutely must have to stay competitive in the market.

  • A user-friendly menu. One of the most crucial aspects of a professional ecommerce website design is a user-friendly menu. Try to put the menu in a prominent place and making sure the categories and products in each category are properly named.

  • Advanced search function and filtering. These features enable customers to find the products they are looking for quickly and with ease. Filters allow shoppers to narrow down product lists and focus on the products they’re actually interested in, skipping over the pages and products they don’t need.

  • Customized Call-to-Action. It might invite readers to check out more posts, sign up for your email list, or something else entirely.

  • A well-designed shopping cart. A shopping cart should be simple to use. It has to give customers the option to add or remove products to the cart, change quantities, choose shipping options, enter promos, or purchase something else. A shopping cart layout also needs to have a simple visual design, displaying company branding (colors, logo, motto) and including prominent checkout buttons.

  • An easy-to-use checkout. Make your customers fill out only the information that is necessary to purchase, including mailing and billing address, credit card number, and shipping option. Usually customers don’t want to browse through more than a couple of pages.

  • Shipping options. The ability to order online and receive the product on time can help to drive sales and create return visitors. Make sure you choose the best shipping software for your ecommerce businesses. Furthermore, it’s crucial to allow your customers to select the type of delivery options for their orders. The system also needs to automatically calculate the shipping fees and include delivery time and options for faster delivery.

  • Secure payment options. Similar to shipping, the payment option is one of the most important features of an ecommerce website design. A credible ecommerce store should have a secure payment gateway such as PayPal, Stripe, and Braintree. Furthermore, your customers should be given the possibility to select from a list of various payment gateways as different payment options are popular in various parts of the world.

Launching a successful ecommerce website can’t be done overnight. You should not only select the right platform, but also provide your customers with the top ecommerce website design features to make the purchasing process as seamless as possible.

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Nice blog, well explained but I think we can cover more.

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Really nice article and deep information and well written,

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Really Nice and informative article. but I suggest you to please take some HRMS, Payroll, HR Software for your organization.