UX strategy: trend or necessity?

There might be only a few, who never heard about the UX strategy. But what makes that much hype around this issue? This article https://qubstudio.com/blog/a-guide-to-ux-strategy/ reveals how UX strategy can benefit your business, how to define if you need it at all whether you lead a startup or an enterprise. Be sure, that after reading you’ll have a clear UX strategy vision, well-defined focus and step by step actions plan to be able to communicate it to all the cross-functional teams.