UK FinTech Startup, Plutus, Set to Change Loyalty Marketing With Crypto

UK FinTech Startup, Plutus, Set to Change Loyalty Marketing With Crypto

Loyalty reward initiatives have become a common concept in today’s marketing scene with most brands using them as an additional avenue for data collection. This has since raised the question about who really benefits from these programmes in the long-run given data has become more valuable than it was. Ideally, consumers are lured into ‘good deals’ in exchange for information that is important in strategic decision making.

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