Most of the entrepreneurs made the mistake of not focusing on branding during the start-up of their business? They ignore branding and are obsessed with their products and services. The research made on business expansion says that to target the customers in the market, branding is the most important factor in getting attention. To push the product and service in the market, branding is a great way to succeed. The brand also needs to be treated as a person. When an individual is going to start-up a new business, the brand is the identity of it. The brand of an organization has its values and personality reflects on behalf of a business.