Millions of articles get published online every single day. That’s tons of new competition that your web page faces each day.
There are many paid and free tools available in the market now for competitor analysis. According to me Google Keyword Planner and Ubersuggest are the best free tools for keywords and backlinks and Ahrefs is the best-paid tool for competitor analysis.
ahrefs tool is one of the best paid tool to Analysis competitor backlinks