by the venture twins:
- Lyftâs take rate (net revenue/bookings) of 25%+ is surprisingly high.
- A âmission-driven brandâ is portrayed as the way to beat Uber.
- Huge insurance and incentive costs hit margins.
- Lyft has invested heavily in AV â and is closer behind Uber than they may seem
- Bike and scooter revenue is ânot materialâ now â but likely will be soon.