Three Reasons Startups Should Not Hire Marketing Experts

Three Reasons Startups Should Not Hire Marketing Experts

tl;dr: Hire a hardworking, versatile person instead.

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Couldn’t agree more. I’ve been in marketing for the best part of 8 years, and still don’t have a specialism. It’s really beneficial for small/new teams as I can identify areas needing attention and draw on a really broad range of skills and knowledge.

I’d advocate start-ups hiring experienced all-rounders, then farm out to specialists or recruit if it becomes financially viable.

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