For many years I have been obsessing about startups and especially their management of metrics and KPIs. Just check my Medium profile and you’ll see It has led me to understand that knowing which KPIs to measure is not the first problem to tackle when you want to be a metrics-driven startup.
I think that power is in metrics. Why? The success of your brand depends on how you achieve your objectives. Are you heading in the right direction? If not, where have you gone off course? In order to answer these questions, you need to track Key Performance Indicators, or KPIs, for an e-commerce website, to help you estimate even the difficult-to-measure objectives.
E-commerce KPIs give objective numbers about how your sales are going, how successful your production process is, whether your customers are satisfied, whether your digital marketing approach is going the way you are expecting, and how effectively your team works.