The success of Nike, New Balance, Adidas, etc. Is it possible to beat them?

Do you wear sports footwear? What brand is it? I like Under Armour. These shoes feel comfortable for me.

Nowadays, one in every two wears sports shoes, one out of ten tries to buy brand footwear. What does it mean? Shoe store sales continue to rise, and revenues collected by the top footwear producers have concurrently increased over the last few years.

As a result, business models are being rebuilt with a focus on selling footwear online, thus enabling entrepreneurs to be closer to the end consumers. To get a better understanding of this trend, we’re going to dive deep into the secrets of the athletic footwear industry giants.