At the start of the digital revolution, online marketing was considered to be just another way of reaching out to consumers. With time, however, online marketing or digital marketing has taken the centre stage as far as marketing strategies are concerned. A business, whether large or small, needs to have the right kind of digital marketing strategies in place. This, in turn, ensures that it can reach out to the right set of audience. It is an integral part of how a business keeps in touch with its consumers. Marketing strategies have moved much beyond websites and random ad-campaigns. The internet has become entwined to everything we do and everything we need. This is the primary reason why every business needs to have an integrated digital marketing strategy in place. Digital marketing services in India are fast gaining importance because of this very reason. Here are some of the key aspects of digital marketing and why it is important in online business growth.