The API-based Business Model

The API-based Business Model

Nothing beats the success story of a visionary leader who decides to take a bold course that sets the standard for how an industry operates. In the realm of technology, one of these stories is the infamous API mandate that Jeff Bezos, CEO of Amazon, sent out in 2002. For many technologists, the mandate wasn’t just the regular email, but it was the moment that the digital platform as we know it today was born. What is often overlooked, however, is that the interface-mandate (i.e., API-mandate) not only revolutionized internet technology development but it also changed how new business models came to be and how a wealth of new value was created.