In this era where we interact online on a daily basis, a good Website UX Design goes a long way for a brand that wants to acquire more leads and grow its business. Your company website ensures the round-the-clock availability of your business so that you never miss a chance to capture new prospects and convert them as buyers.
Building a website requires a lot of effort and time to ensure that the visitors get a unique browsing experience and remember the business after they live the website. So, when you’re ready to redesign or build your company website from scratch, and the number one priority of your web design should be UX or user experience.
The website UX is heavily dependent on the design of your website. Therefore, people put UX design for websites as their top priority. A good website will prioritize the user experience, which will be a huge factor in customer engagement, higher leads, and eventually more sales.
The user, their needs, and the main call-to-action should be the deciding factors, and to do this successfully, focus on the website content beforehand.
What exactly is UX?
Essentially, UX or user experience designers take a well-rounded approach towards creating a new product or service for your company. They focus on how the products or services are used rather than just focusing on the design end of things. It designs the UX from the beginning to the end and covers all customer touchpoints in between.
A good website design will incorporate how users feel, think, and act when interacting with a company’s website, services, or products. When you prioritize UX, you’re doing everything in your power to provide a positive experience for the visitors. This would include ensuring that visitors can easily navigate the site, find information or products they are searching for, and engage comfortably. That includes contacting you quickly or easily making a purchase.
Read more about how Website UX Design can leverage your company’s goals.
1. Website UX Design Increases Conversion Rates
Customers are generally impatient by nature. The average human attention span has fallen from 12 seconds to just 8 seconds. But the attention span of a goldfish has remained constant over the same period at 9 seconds.
Many users will refuse to accept any unnecessary complexity in a website design, which delays their immediate access to any information or product.
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Prioritizing user experience will encourage customers to make a purchase quickly. A visitor will not care about a product or service’s benefits if the landing page puts them off. This single benefit is enough to work hard on website UX. A smooth and seamless customer journey will encourage customers to explore the website, and optimizing user experience increases conversion rates.
2. It Helps In Your Search Engine Optimization (SEO) Strategy
Your on-page SEO fundamentals are not up to standard; then, it’s challenging to make a company website rank high on search engines. Many web design elements and practices will influence how you publish content on your site, affecting how search engine spiders can index your site.
Search engines are sensitive to the user experience quotient by ranking the site higher in SERP on how the website is serving the visitors. Search engines are usually driven by providing the most relevant answers to user queries while requiring minimum effort to find them.
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A good UX website design will improve the average session time on the website and lower the loading speed which directly affects the SEO ranking. If your visitors have to wait to access the content, search engines don’t like that user experience. Ideally, the landing page should open within a couple of seconds as soon as the visitor requests the link.
3. It Sets The Impression For Customer Service
The website’s design sets the impression on visitors and they judge the business based on how the website looks. If your company website doesn’t put any effort into design, your target audience might feel that you will not put any effort into helping them.
Your website is like a representation of your customer service. If the website design is bright, modern, and clean, your audience will find it easier to navigate the site and feel more welcome on your page. The website design will give the impression of being open and inviting to new people who visit your site.
On the other hand, an outdated and uninviting site will make your business appear cold and unimpressive. It immediately reduces your customers’ interest in knowing about your products and services.
Think of your website design as the digital face that you show to your visitors and customers. A website design should be personalizing a friendly face that greets your customers when they visit your site.
4. UX Improves Word-Of-Mouth Marketing
In any area of marketing, two things are crucial,
- Customers are eager to share their experiences, positive or negative.
- Customers are highly influenced by social proof.
It’s human nature to relate our experiences with those close to us. People are more eager to discuss their positive customer experience, making brand ambassadors out of loyal customers. Optimizing the user experience strategy can boost word-of-mouth marketing, which everyone knows is a powerful marketing strategy.
Consumers are more likely to listen to the advice of people they feel close to, a factor that plays an important role in brand strategy. A good UX builds trust in your brand or company, product, or service and establishes a longstanding relationship with your target customers. A seamless and enjoyable user experience will promote customer retention, which translates to recognition and loyalty to your brand and the products and services.
5. Focus On Simple Design
After you plan how the navigation should flow on your website, you can begin to consider your website’s actual design. It would be best if you remember the user personas because you’re going to be designing with them in mind.
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While a slicker website that includes all the latest web design trends might look nice, you don’t want your design to distract from the company message. Simplicity is key to user experience for websites, so consider these guidelines:
- Fewer colors : Stick to using two or three complementing colors for your website design.
- Clear typeface : Your customers should be able to read your content and product descriptions easily, even on mobile devices, so ensure that you’re using fonts that are easy to read. Just two or three fonts in the same family will create a better user experience.
- Functional elements : Any videos, animations, graphics, or other features should all work together to improve the user experience and provide valuable information. You can use a graphical abstract maker online to make infographics that can present your company’s logic, goals, and facts in an easy-to-understand way to your visitors. Simple graphical abstracts will help create a clean look to your design and won’t distract your user.
6. Maximize PPC Campaigns With Good Website UX Design
User experience impacts the return of investment for pay-per-click campaigns. Consider the relevance of the ads on your website. Google Adwords checks user experience on landing pages for the ad campaign. The UX quotient will be influential in determining the impression, ad quality, and CTR of your Google ads, both search and display.
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If the landing page cannot assure easy navigation or short load time of your website, the page will be less relevant, requiring a higher ad bid to be shown which will result in less ROI of your campaigns and fewer profits.
A single aspect of your site is directly impacting your overall sales number and profit margins. Therefore, it is important to focus on your UX design for websites and work on conversion rate optimization to acquire more customers while reducing cost-per-click.
7. Website UX Design Gives You An Edge Over Your Competitors
In this era where more and more businesses are coming online, the digital landscape is becoming competitive every day. To grab attention is becoming tough let alone converting leads through the website.
Hence, every interaction through visual and textual elements has to be optimized in order to thrive in the long haul. Remember that if you don’t serve the users through great design, they will not show any interest in knowing about your business and they switch to other business that provides the same services and products.
So, to grab the attention of your customers and make your voice heard in this competitive landscape, you need to seriously consider working on your website’s UX.
These website UX design tips will lead you towards a great start to a successful website. Overall, you’ll want your visitors to have a positive experience on your website, which means that your site should be fast, straightforward, and easy to use.
Suppose your app or website can help your audience complete their tasks or solve their problems quickly. In that case, this will leave a lasting impression, and they will happily relate their positive experience to their family and friends. Creating an appealing website is important but it’s also critical to create a website that makes you money through a seamless user experience.
Source: Technians blog