Product design concept as a low-cost design remedy for startups

Design concept sells!

Recently my team helped a Y Combinator startup team who was about to pitch their idea to the investors. We advised starting with a product design concept, meaning focusing on killing features, and creating a clickable prototype while development could be postponed.

As a result, the team got a clickable prototype to test the idea and showcase to the investors. For a minimum time, you get a clickable Figma prototype that your audience can interact with. No devs involved - meaning it saves you a buck or two.

We created an article, where covered:

  • What is a product design concept
  • How to do a prototype
  • How startups can benefit from a design concept

Find it here, and share your opinion in the comments down below!