In the stats menu, what is the difference between “page view” and “impressions” ?
I’ll be happy to explain this:
Page views - A number that indicates how many people have clicked to see your website (either through ad or organically) and have successfully loaded up to the website.
Impressions - A number that indicated how many people saw content, linking to your website but haven’t necessarily clicked to visit your page. This number will almost always be higher than page views since it’s enough for a user to see an advertisement of your website to increase the impressions. Naturally, only a portion of impressions translate to page views.
Hope this helps!