Anyone watched Blade Running 2049 must remember ‘Joi’, the pretty and sophisticated holographic projection of an artificial human. She speaks to you, helps you with house affairs, tells jokes to you, keeps you accompanied, and some more… just like a real human. She even has her own memory with you and developed character over time. Except, ‘she’ is not human. She is just a super complicated ‘modeling’ of a real human that can speak, act and react like one. Yet still, quite some people secretly wish that they could also have their own ‘Joi’. Well, she might not be as far away as you think. Enter NEON, Samsung’s new artificial human.