Leveling Up like Mario, via Behavioural Psychology

Leveling Up like Mario, via Behavioural Psychology

You got a perfect product, been used by about a million of users, so does it mean your product is successful? Well, if you think right now it’s on the path of success, but it might just take a small turn to go down the road to failure. Product just can’t be successful and keep its game up for a longer run unless it exploit the behavioural domain of its users.