Shopping is at our fingertips. Everywhere you go, there’s sure to be something catering to your liking. Sometimes, there are multiple places selling similar items you have the desire to purchase - so you, like 94% of all consumers, turn to online reviews to help complete your decision. After reading online reviews, consumers are more likely to spend 4.5x more money in brick-and-mortar stores than online. Even further, a good reputation can boost your online presence by 61%, make you stand out from your competitors 53% more, and convert 61% of potential customers into sales. Knowing this information, there is no doubt that your online reputation affects your entire business - digitally and physically.