If You’re Trying to Talk to Everybody, You’re Not Reaching Anybody

If You’re Trying to Talk to Everybody, You’re Not Reaching Anybody

2019 Tech Trends for Marketers: How finely tuned is your targeting?

What does this all mean for CPC prices? If the audience is more targeted, should the brand be looking to pay more per click? And is it justified by higher conversion rates on landing pages? @dmytro-spilka Any insight into CPC price trends would be appreciated. love the title btw.