Marketing SaaS products can be challenging, especially since they have no physical presence. However, there are plenty of marketing channels to attract your target audience. Email marketing is a notable mention employed by marketers, far and wide. After all, there are 3.9 billion active email users around the world, which accounts for nearly 50% of the world’s population. Mind-blowing, isn’t it? And, interesting enough, with the booming SaaS industry, a large chunk of these emailees might be keen on your niche market.