90% of startups fail. They mostly fail because of the lack of market need. That’s why it’s crucial to validate your product ideas before allocating resources to a software project that is destined to fail. How do you know for certain if there’s a market need for the software that you’d like to develop, though? Pre-sales constitute an answer. A software pre-sale helps you validate your product ideas without investing in them. You also get to fund your software development with the money you earn from pre-sales and develop a product that the market truly needs.