The phone balanced high-end quality with a mid-range price tag, offering a top of the range smartphone on the level of a flagship Samsung Galaxy for half the price. When word got out — through social media and tech sites who marvelled at the quality to price ratio — consumer interest spiked.
Great article! I have to input that the master of product launch is definitely Elon Musk with Tesla.
Regardless of how good or bad the product is, they manage to make everyone talk about it. And that’s really important for a product launch in my eyes.
For example, all it took for people to make the Cybertruck mainstream was a steel ball thrown to the glass.
Nonetheless, you’ve shown an amazing example as well so I don’t want to steal the spotlight, keep up the great work!