The success of every event on social media depends upon the uniqueness of the hashtags associated with the event. Social media does not only give you insights into the activities of users, but it also provides access to the broader community that plays a dominant role in the success of our event.
The competition for small businesses is ruthless, and to compete in a challenging environment, small businesses have to host a lot of events to attract the customers. An event generalizes your sales and generates the interest of the audience for your business.
However, if you do not market the event properly, then people would be not interested in joining it, and eventually, you will fail in your business endeavors. One of the primary strategies to market your events is the usage of unique and trending hashtags.
Millions of people use social media, and so, you need to capitalize on this opportunity. If you market your event with striking hashtags, then you will be successful in alluring thousands of people to your event. Moreover, this tool can be utilized to generate event-driven and trending hashtags that will help you achieve your marketing goals.
This article has all that you need to know about creating a hashtag for the Twitter event so that your efforts of hosting events do not go futile.
What is a Hashtag
A hashtag is a phrase that can be generated by putting a # hash sign before any combination of words. Just make sure that there are neither spaces nor punctuation marks in your phrase.
Hashtags are everywhere. Nobody can imagine a social media platform where there is no presence of these catchy phrases. They optimize the posts for search engines, and your content becomes more discoverable.
Create the Hashtags for your Event
Creating an attractive hashtag for your event is a complicated task, but with the tips that I am going to mention below, you will be able to generate quality hashtags in a short amount of time.
- Perceive the Tendency of the Audience
Before creating a hashtag, you first need to recognize the interests and inclinations of the target audience. For example, if you are hosting an event for the adults, then you cannot use the tags that are not popular among the general adult population.
Similarly, location and the social status of the people also matter. You cannot charge for the event if your target audience is not well-of.
- Quality of Hashtags
Maintaining the quality of hashtags is cardinal. When I say quality, it means managing these things:
Uniqueness: Go to Twitter search bar and check whether the tag that you want to use has already been used somewhere or not. If it is used, then try to amend it a little bit. But if it is not used, then it is your magic phrase!
Length: Longer hashtags have no value for the audience. Furthermore, you have the option of using only 280 characters on Twitter. So, keep them as short as possible.
Relevancy: Your hashtags should be associated with the essence of your event. Never use irrelevant phrases.
Do Some Disruptions
Disruption means you need to take your audience from one subject to another. Try to add new things in the tweets containing the hashtag. People coming to your event will express positive sentiments when they see that you have disrupted the discussion entertainingly.
Furthermore, you can announce some prizes in the middle of the event to prevent your audience from being exhausted. Their emotions will be revitalized once you offer something different.
- Focus on Community
If you want your event to be successful, then you need to talk to different people and communities. While creating a hashtag, keep in mind that the hashtag should be appropriate for all the people coming from different communities.
You can easily explore the community focused hashtags by visiting the Twitter pages of brands such as Nike, Qatar Airways, and Pepsi.
Last but not least is the importance of tracking the results of your hashtags for the event. There are various tools available that would tell you the performance of your hashtags along with the engagement. By evaluating the performance, your expertise will increase, and you would overhaul yourself with time.