How Do Survey Length and Questions Impact Responses?

How Do Survey Length and Questions Impact Responses?

Survey research is a costly affair, having gone to the nitty-gritty of tracking down respondents, we aim to get as much from them as possible. It’s imperative to understand your target audience before constructing a survey as it helps in uniform decisions based on survey length and questions. While some respondents enjoy long surveys, many experience survey fatigue. Whatever the case may be, content granularity is the key.