How Big Data Reshapes the Future of Digital Advertising - 3 Examples

How Big Data Reshapes the Future of Digital Advertising - 3 Examples

These days, big data is truly omnipresent. According to revenue forecasts, by 2026, big data volumes are expected to reach a whopping $92 billion. What August 2019 CMO Survey goes on to say is that the majority of ad tech and martech leaders agree - big data and innovative technologies are two pillars on which their marketing strategies are based. Businesses use big data in order to develop a detailed portrait of each segment of their customer base and apply these marketing strategies properly.