How Artificial Intelligence Is Shaping The Retail Industry

How Artificial Intelligence Is Shaping The Retail Industry

With 96% of Americans shopping online and the rise of AI lead cashier-less retail stores such as one of Amazon’s 15 Go stores, Artificial Intelligence (AI) has become a key element in the digitalization of in-store retail by personalizing the customer experience and creating a more engaged business-to-consumer interaction. For retail companies, AI creates an opportunity to bridge the gap between virtual and physical sales channels.