Hacking Your Marketing Campaigns With Data Science

Hacking Your Marketing Campaigns With Data Science

There is a ton of data points generated from each of your business activities today. A simple email blast to a few thousand recipients generates data pertaining to the open rates, click-through rates and conversion. These data points can further be distilled to infer specific information about the audience demographics that find your message appealing, the subject lines that trigger the user to open your emails, the CTAs that work, and so on.