“Growth Hacking” Isn’t The Goal: Personalization and Convenience are Key to Product Onboarding

“Growth Hacking” Isn’t The Goal: Personalization and Convenience are Key to Product Onboarding

“Going through your onboarding flow feels like a medical form. I’m giving so much information, what am I getting in return?” — A UserTesting.com participant during one of 50+ user tests we ran in onboarding.