Google Pronounced The End Of The Cookies' Era And It Will Change Advertising As We Know It

Google Pronounced The End Of The Cookies’ Era And It Will Change Advertising As We Know It

Web cookies have always been instrumental in achieving the goal of digital marketing. Cookies help advertisers to reach their targeted audience, and also to better understand which part of the marketing campaign that probably needs total reworking. Usually, a cookie is a piece of a snippet that gets integrated into users’ browsers over a period.