What If… A Consumer Can Meet Your Food Court Online?
In case you’re having a food delivery mobile application for your food court business, then your end-consumers can find and access the vendors of your food hall online. But what are the benefits you can drive by doing this? ? Let’s check
To do that, you need both a food-ordering website and also a mobile application. So, you can list your food hall in SERP (Search Engine Results Page) with proper SEO practice. On another hand, the mobile application will be the platform through which you can attract more customers to order food from your vendors.
Typically, a commercial food court operates on a rental basis or leasing basis. In addition to this, a food court can charge its vendors for conducting additional promotional events, running ad campaigns, and also providing additional features and facilities.
So, by allowing your vendors to list their shop in your commercial eatery marketplace in your food ordering application and the website you can collect additional fees from them. Instead of this, you can also follow commission basis fee calculation. In this commission method, the vendor only needs to pay a certain percentage of commission when they get orders online from your handles (both app/ website).
When most customers in the locality prefer your food court, the brand recognition for your food hall will increase. It directly boosts your day-to-day customer count. You can quote high rent for your vendor space when your food hall has high brand visibility and recognition.
By including referral programs and loyalty programs in your food delivery application, you can increase brand recognition for your food court. In addition to this, running online ad campaigns and social media ads can help you to build rock-solid brand recognition.
In the competitive business world, trying new things can help you to create your own market and demand. In this aspect of the “Blue Ocean Strategy”, having an online food ordering application for your food hall can be helpful to sustain and highlight your business in the market.
When your food hall has a separate mobile application, you can connect with the end consumer directly. Alongside this, the app helps you to know more about your potential customers. So, it’s easy to convert a consumer.
For instance, you can run a survey or collect consumer details legally through the food delivery app. At the same time, through notifications, SMS, emails, and in-app chat of the app you can send personalized offers or gift cards to make them engage. It works well when you retargeting a consumer.
So, when your food court is accessible online, you can get the above said benefits simultaneously. But is it possible?
Yes! ? By having a mobile app like UberEats for your food court, all these are possible.