Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to say. Looking up from your work to learn and stay updated on current trends is immensely important. New ideas don’t just pop into your head during meetings, you need to invest in seeking them out. And yet, taking the time to browse new titles is one of those things that always seems to get pushed to the bottom of the list. In a world of stressing deadlines and constant multitasking, actually sitting down to do “nothing but reading” takes some special effort.