The next task in your calendar, the ranking position of your favorite sport team in the league, the contact list in your cell phone, all of these have an order. Order matters when we process information. We use order to make sense of our lives and to optimize our decisions. Imagine looking for a word in a dictionary with a mixed alphabetical order, or trying to find the cheapest product in a disordered pricing list. We order stuff to make more sound decisions (which in reality is an illusion), and this makes us more confident on the results.