Modern technology has revolutionized the way we travel. Today, we have access to hiring taxis in a jiffy because of mobile phone applications. Given the freedom to choose from a variety of options to meet our commuting demands, the wheels of innovation did not stall for too long. The cab service industry has begun to take a leap further into enhancing ride-hailing experiences. With Augmented Reality (AR) and Virtual Reality (VR) applications and other ride enhancing perks, taxi companies that have started to incorporate the immersive technologies are gaining a major edge over their competitors.