Email marketing is one of the best ways to reach new customers, especially when viewed from an ROI perspective. No one likes cold email outreach, honestly. The people sending them and the people receiving them don’t like it — but they work, which is why we all keep doing it. Although cold email outreach can be a bit off putting, by doing your research ahead of time and ensuring you are actually reaching out to people who might have some slight interest in your product can go a long way.
How do you ensure the foremost goal of sending an email to get a reply?
I think everyone should add default reply links to their emails with pre-filled responses.
I personally use this extension