Disproving "If You Build It, They'll Come" With Ethereum Token Data

Disproving “If You Build It, They’ll Come” With Ethereum Token Data

If you work at a startup, hearing the line “If You Build It, They Will Come” should make your stomach churn. You probably already know that such thinking comes from an inflated ego and un-backed pride, but if a member of your team has that thinking, you’ll need more than rhetoric to keep your organization from hurtling towards a fiery death.