D2C 101: Why the Future of Retail is Vertical Commerce and D2C Brands

D2C 101: Why the Future of Retail is Vertical Commerce and D2C Brands

For as long as humanity has existed, so has commerce in the form of sharing, bartering and selling resources. Even before currency in its most rudimentary form has come into existence in Mesopotamia in 3000BC, economies were created through bartering where people would exchange goods/services based on perceived value (Person A would want to sell Item A to Person B who finds Item A valuable in return for Item B which holds more value to Person A than it does to Person B).