Banning Micro-Targeting Won’t Solve Facebook’s Political Ads Dilemma

Banning Micro-Targeting Won’t Solve Facebook’s Political Ads Dilemma

Since late October, Facebook has come under scrutiny for changing its policies surrounding political ads. Previously, to run a political ad on Facebook, the ad had to be factually correct. Facebook would review political ads before they went live, and on an ongoing basis once they’re put live, removing any that it found to contain misinformation.