Are Crypto Airdrops Broken?

Are Crypto Airdrops Broken?

The concept of airdrops has been around as a marketing tool just about forever. Both upstart companies and well-established brands use the airdrop approach to drive awareness and engagement, encourage trial and purchase, and target likely buyers. In the non-crypto world, it appears as free trials, direct mail offers, bundled package inserts, or even Costco aisle samples. I vividly remember as a child how excited I got when the March of Dimes would include a dime in their direct mail as an incentive to open the envelope and hopefully donate. (Hey, a dime was a lot back when I was a kid!)