A Guide to Growing your Average Order Value - A Price led Merchandising Segmentation Strategy

A Guide to Growing your Average Order Value - A Price led Merchandising Segmentation Strategy

The goal of the retail merchandising activity is to support a retail strategy that generates value for the customers. The selection of the merchandise and the type of goods are the key of the retail strategies. According to author Michael Levy in Retailing Management, the decision to carry particular merchandise is tactical rather than strategic.