Google Shopping ads are growing in popularity among eCommerce store owners thanks to its broader reach and the better scope it offers for conversions. As you probably know, one of the prerequisites for shopping ads is to maintain an accurate feed of your products on Google Merchant Center. Google Merchant Center has specific guidelines on creating and uploading a feed. It is important to follow these guidelines, if you want to benefit from shopping ads. In this article, we will discuss the basics of integrating your WooCommerce store with Google Merchant Center.