8 Core Digital Marketing Metrics That Represent Exponential Business Growth

8 Core Digital Marketing Metrics That Represent Exponential Business Growth

The old way of doing business is almost gone. The world is moving into the brave new era of digital e-commerce. According to Statista, in 2018, an estimated 1.8 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. So, yeah, the shift to online continues.