5 Bulletproof Ways to Master Your Personalization Strategy in 2020

5 Bulletproof Ways to Master Your Personalization Strategy in 2020

The concept of personalization in marketing has undergone a paradigm shift in recent years. From merely addressing customers by their names and wishing them on their birthdays to powering ML/AI-driven conversations and recommendations today - personalization
is every brand’s ground reality, need of the hour, and fundamental challenge.