3 Reasons for B2C Enterprises to Implement Single Sign-on Authentication

3 Reasons for B2C Enterprises to Implement Single Sign-on Authentication

Single sign-on authentication, or SSO, is becoming more commonplace as the digital revolution continues to evolve. With numerous benefits for customers and companies alike, SSO helps streamline user experience, aid movement between applications and services, and secure the transfer of pertinent information about customers between organizations.