3-Minute Font and Design Tips for Hackers: how to use a crazy visual font, text as image design trick to get eyeballs on your projects!

Hi everyone! I write a series called FontDiscovery. Every week I create a digestible visual guide about fonts, marketing, and design ideas to help markers step up their marketing and get creative! This week, I share stories about Pilowlava, an incredibly visual font, ideas about Text as Image as a visual tactic, and show colors from Joshua Tree, CA.

About Pilowlava
Pilowlava is one of the most decorative, creative fonts I have seen in a while. Not your typical serif or sans serif, Pilowlava is a lot more extra than a regular old display font. Pilowlava is inspired by Pillow Lavas, which are Pillow-shaped lavas formed from the extrusion of lava underwater. Hence the letters of the font have voluptuous ebbs and flow. Our eyes are naturally drawn from one letter to the next on this font.

How can I use it for logo?
It’s challenging to use Pilowlava as a logo font, primarily because it has limited legibility. Regardless, it has been used in logos. It’s a trendy, decorative font with a lot of character for a creative brand targeting demographics on the younger side. When use keep these things in mind: - Watch out for legibility - Reserved for specific brands - Communicates young, trendy, hip, and edgy.

Design/Marketing Idea: Text as image
There is a long battle between text and image. Is it the text that pulls on our heartstrings, or is it the picture that’s worth a thousand words? For branding, sometimes we see a visual trickery combining both text and image for logos. The classic FedEx logo uses this technique in a more clever, conceptual way: it uses the whitespace created by the letters to create a hidden, additional iconography (The arrow). What would happen if you try this in your marketing visuals?

See examples, use-cases, and sources of this issue on:

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